Most mission-driven brands have a compelling why. The hard part is making it catch-on.
Fractional marketing leadership for scaling consumer brands — nonprofit, sustainable food, outdoor and beyond.
Services
You need senior marketing leadership. You don't need a full-time CMO.
I embed with your team — part-time, on your terms — to set strategy, align your channels, make smart hiring calls, and drive the kind of growth that compounds. Whether you're building from scratch or inheriting a team that's lost direction, I bring the perspective of someone who's done this at Nike and built Lyft into a market leader city by city.
Fractional Marketing Leadership
Strategy that's built around your mission, not borrowed from someone else's playbook.
I'll work with you to develop an integrated marketing strategy that reflects what makes your brand different — and gives your team a clear, actionable path to growth across every channel that matters.
Marketing Strategy
Meet Lauren
Hi, I'm Lauren, founder at of/Substance Marketing.
I partner with purpose-driven brands to help them grow in ways that matter: deeper loyalty, stronger resonance and measurable results. Whether that looks like fractional marketing leadership, brand strategy, or ecommerce and digital consulting, the through-line is always the same — data-backed growth in service of a bigger mission.
With 15+ years at companies like Nike and Lyft, I've built brands, catalyzed growth and deepened retention across industries and audiences. I thrive in collaborative teams, love developing people and have a passion for learning.
Brand Portfolio
